and Effortlessly Generate Extraordinary Client Results 

with Proven Neuroscience Principles

Develop transformative skills and advanced coaching expertise with Brain-Based Coaching Mastery!

“I can create significant change in 25 minutes.”

That’s what my friend and colleague Caroline told me recently.

Caroline has been integrating neuroscience into her coaching practice for years now – and the results have been dramatic. She consistently generates outsized results for her clients by tapping into a coaching flow state.

Caroline was already an excellent coach – but now she’s faster, more focused, and hyper-efficient:

“I can zero in on what the client needs. The neuroscience has helped me not go down rabbit holes. I know exactly which avenues will bring me where I need to go. Neuroscience helps me filter out the noise.”

Thanks to this flow state, Caroline’s coaching has become so rapid and effective that she is considering eliminating her hour-long sessions.

And she’s not the only one to get results like these!

And faster, more transformative coaching sessions are just the beginning.

Coaches who incorporate neuroscience into their practice report that they feel more confident, have more control over their sessions, can more quickly build trust and rapport, and help clients achieve more profound results.

And that doesn’t even get into the business benefits of being able to coach with this degree of success:

Sounds great, yeah?

It certainly was for April!

Increase revenue by 25K ... with neuroscience?

When April added neuroscience into her coaching, she had recently been hired to coach three employees in a multinational company. So she applied a lot of what she was learning about neuroscience during those coaching sessions.

Here’s what she had to say about the experience:

They loved it. I mean, they loved it so much. [...] I did three people initially, and they're giving me 15 more people. And I honestly do believe that my introducing brain science concepts, helping the client to understand why they act the way they do, and how they can counteract those forces, did make a difference in the success of that program and did lead to the add-on program.

And that add-on program April mentioned? It was a contract worth $27,000.

That’s the power of neuroscience in coaching. It’s a game-changer for your clients, your practice, and your business.

Your must-have coaching competency for 2025

The more widespread coaching becomes, the higher the expectations for outstanding results. 

Clients – especially corporate clients – are now demanding evidence-based coaching methods that are proven to work.

That makes neuroscience a perfect fit for this moment.

Neuroscience research is advancing at lightning speed. Scientists learn more about how our brains work with every day that passes.

This helps us understand why people act the way they do – and it provides research-backed insights for how to make effective, permanent changes to thought patterns, behaviours, and even emotional reactions.

That’s a pretty powerful tool for coaches.

And in the coming years, the coaches who build thriving, profitable practices will be those who master the art of coaching with neuroscience.

So how do you become a sought-after coach 

who produces rapid client transformation??

To start, you need a solid foundation of neuroscience knowledge.

That means developing a deep understanding of how the human brain works and what the most current research tells us about how to enhance learning, improve emotional regulation, and create lasting behavioral change.

But that’s only the beginning.

You must also integrate neuroscience principles so thoroughly into your coaching practice that you use them without thinking.

In other words, you must be able to achieve coaching flow.

That kind of integration takes practice – and lots of it. 

But when you get it – well, your coaching will never be the same.

I want you to experience that kind of confidence and flow in your coaching practice.

How to unlock more transformation and success for your clients

Coaches like you are already doing the practical, in-the-trenches work of helping people make REAL changes in their lives.

And when you add neuroscience insights to the coaching skills you already possess – well, I think you’ll be blown away by how quickly you can help your clients achieve meaningful results.

Why "do it yourself" neuroscience training isn't enough 

But here’s the problem….

You need:

But this is only the beginning.

Once you have this foundational understanding, you need to integrate it into your coaching so that it becomes second nature – so you can access the flow state that makes your coaching hyper-effective.

This takes time, practice, reflection, and lots of expert guidance and feedback. 

And that’s where my colleague, Caroline Leroux, and I come in.

Who you learn from matters

As a credentialed neuroscientist, I spend a lot of time poring over academic journals and digesting the latest neuroscience findings. One of my superpowers is breaking down complex concepts and making neuroscience feel practical and applicable to your coaching practice.

And Caroline is the coach I told you about earlier. She excels at integrating neuroscience into every aspect of her coaching – and she’s become an expert at accessing a powerful flow state that generates deep insight and rapid change for her clients.

Caroline and I have been working together for years to help coaches use neuroscience insights more effectively in their practices.

Together, we have developed a comprehensive, hands-on program to help you take your coaching skills to an entirely new level.

I bring the neuroscience expertise. Caroline brings the coaching expertise.

Between the two of us, you’ll know the neuroscience inside and out… and you’ll know just how to apply it in your practice.

INTRODUCING

Brain-Based Coaching Mastery:

Brain-Based Coaching Mastery is a two-part program, designed specifically for certified or experienced coaches who are eager to elevate their skills.

Part 1: Brain-Based Coaching Mastery: Applied Neuroscience is a 16-week deep-dive (led by me) into essential neuroscience principles and current research. You’ll emerge with a deep understanding of how brain science insights can inform, deepen, and improve your coaching.

Previously known as the Certificate Program in Applied Neuroscience, Part 1: Brain-Based Coaching Mastery: Applied Neuroscience is the same comprehensive and transformative program you’ve come to know. While the name has changed to better reflect its focus and alignment with the Brain-Based Coaching Mastery curriculum, the content, structure, and quality remain unchanged.

You’ll earn 24 CCE units, and you’ll have the foundation you need to make brain-based coaching a powerful and effective part of your coaching practice.

Part 2: Brain-Based Coaching Mastery: Advanced Coaching Flow is a 10-week experiential learning program. Under my and Caroline’s guidance, you’ll apply all your learnings from Part 1 to your coaching practice while earning an additional 38 CCE units.

You’ll develop your own tools and strategies, engage in lots of deliberate practice, and receive the expert feedback and peer support you’ll to make brain-based coaching feel second nature.

Brain-Based Coaching Mastery: Applied Neuroscience

The 16-week Applied Neuroscience program involves a thorough investigation into how the human brain works and what the latest neuroscience research tells us about facilitating lifelong learning and growth.

This 16-week program, formerly offered as the Certificate Program in Applied Neuroscience, continues to deliver the same proven neuroscience principles and practices that have transformed coaching practices worldwide.

You’ll discover:

What students have to say about our neuroscience training

The modules were very easy to apply to my coaching. [...]  I have been able to incorporate my deeper understanding of neuroscience into my coaching practice resulting in a more informed and rich experience for my coachees.

- Matt Kersey, President, Transition States Coaching & Training

The Neuroscience School greatly assists in translating reputable research into how it can be applied in coaching, training, mentoring. This saves me time; there’s so much neuroscience research that is not necessarily relevant. You do the scouting work and we benefit!

- Dirk Nieuwoudt, Associate Coach, Metaco

If you want to deepen your knowledge by relying on a scientific approach which will help you support your clients in their endeavours: I recommend it.

- KN, Organizational Psychologist and Coach, Toronto, Canada

The course offers practical strategies designed to help move our coachees forward in such areas as changing behaviours and habits, improving focus and leadership skills. Dr. O'Brien has been able to boil down complex and cutting-edge neuroscience concepts and research into a fascinating series of modules from neuroplasticity to motivation and resilience to name a few. A+ !

- Karen Lukanovich, MBA/PCC, Olympian

There are many tools that I have been already implementing with the people I work with in my practice. The material is very interesting and well presented making it very easy to follow it and learn. Everything is well explained with calm and a flow that helps you as a student.

- Guillermina Fernandez Pezzano, PCC, Coach/Psycho Bio Therapist, Miami, FL

I love the course. You explain very well and closely how to interpret scientific research and what conclusions can be drawn.

- Lino Pazó Pampillón, xherpa Director

A brain science curriculum designed just for coaches

The Applied Neuroscience program is organized around a set of topics that enhance your coaching skills and enable you to get faster results for every client.

Together, we will explore the following subjects:

Discover how neurons speak to each other, how the brain is divided, and how the nervous system is organized. This is the foundational knowledge you’ll need before you can begin incorporating neuroscience principles into your coaching practice.

Module 2: Neuroplasticity

Behavioural change is brain change. Discover what it takes to change the structure and function of our brains, how to make change more permanent, how stress affects neuroplasticity, whether learnings are transferable to other skills, how our genes influence learning, and more.

Module 3: Focus and Decision-Making

Help your clients focus on what’s important and make better decisions. In this module, you'll learn how the brain chooses where we place our focus, discover the real truth about multitasking, and find out how decision-making, thinking, and emotion are related.

Module 4: Willpower and Motivation

How can you help clients get on track and stay there… even when willpower and motivation fade? That’s what you’ll learn in this module. Discover how to structure goals to increase the odds of success, how dopamine affects motivation, how to avoid training ourselves for failure, how visualization can lead to worse performance, how to overcome procrastination, how to ensure a constant supply of willpower, and much more.

Module 5: Make Progress Everyday

Tap into a coaching superpower by discovering neuroscience secrets to help your clients build strong habits – around their health, their relationships, or their business – that will serve them year round. You'll learn about what it takes to create lasting habits and what gets in the way.

Module 6: Creativity and Problem Solving

Empower your clients by helping them access more insight. Insight appears as a sudden solution to a long-vexing problem, a sudden recognition of a new idea, or a sudden understanding of a complex situation. The best part? Insight is available to everyone. Discover the five stages of insight – and how to engineer conditions so insight can appear.

Module 7: The Science of Flow

Help your clients access flow – the ultimate cheat code for productivity and creativity. Discover the key elements of flow, the conditions for creating flow, what happens if we take flow too far, and how we can bring more flow into our lives.

Module 8: The New Neuroscience of Emotion

Teach your clients how to reduce emotional reactivity and regulate their emotional state with the new theory of constructed emotion. Learn how the brain constructs emotion from incoming sensations and past experience, and find out what happens when it’s wrong. Plus, discover the “body budget” system that fuels your clients’ self-regulation, motivation, and ability to take action.

Module 9: The New Neuroscience of Stress

Discover how your clients can use stress to their advantage.  You'll learn how the brain responds to different kinds of stress, how beliefs impact the stress response, and little-known ways to relieve stress. Plus, you’ll learn how cardiac coherence can propel your clients into a more positive emotional state and even prolong their lives.

Module 10: The New Neuroscience of Resilience

Resilience is an essential success skill – and in this module, you’ll learn how to help your clients develop more of it. We’ll cover the behaviours, thoughts and actions that can help anyone recover from setbacks and become more resilient.

Module 11: The Neuroscience of Relationships

Lead your clients to deeper, more satisfying, more productive relationships. Our thoughts, feelings, and behaviours are influenced by the actual, imagined, or implied presence of others. In this module, we’ll explore how our neurobiology affects how we relate to others

Module 12: The Gut-Brain Connection

In this eye-opening module, you’ll discover how the gut-brain connection influences your clients’ cognitive function.  You'll learn how the gut communicates with the brain; the long-term effect of childhood trauma on the gut microbiome, behaviour, and the brain; the benefits of a healthy diet for depression, cognitive functioning, and brain structure; and the components of a healthy diet.

Module 13: Exercise and Brain Health

Exercise is a simple way for your clients to improve cognitive functioning, psychological well-being, and protect against cognitive decline. In this module, you'll learn how exercise affects children's attention and executive control. You'll discover how exercise influences healthy aging, plus its impact on cognitive functioning and psychological health.

Module 14: Sleep and Brain Health

Encouraging good sleep is another simple way to help your clients get the most from their coaching engagement. In this module, you’ll learn why getting enough quality sleep at the right times can help protect our mental health, physical health, quality of life, and safety. You'll discover why sleep is important for learning and memory, alertness, sustained attention and cognitive flexibility. And we’ll explore the dangers of insufficient sleep, including why you can’t really “catch up” on missed sleep.

Brain-Based Coaching Mastery: Advanced Coaching Flow

Advanced Coaching Flow is a capstone practicum designed to help you apply, integrate, and enhance the neuroscience principles and insights you acquired in Part 1: Applied Neuroscience.

During this program, you will work at 3 levels:

Groups are limited to just 12 participants, so you’ll get lots of deep practice and personalized feedback. In our time together, you will fully integrate neuroscience tools and insights into your coaching – so you can confidently coach major transformations for your clients.

Master the skills that will make you a standout coach

Here’s what you’ll master in the Advanced Coaching Flow program:

Experiential learning to transform your coaching practice

We've designed the program to be experiential and profoundly transformative -- so you can find your own coaching flow and routinely coach from an effortless state of mastery and competence.

Here’s what you can expect inside the program: 

What our students have to say

Go from good to great -  and earn 62 CCEUs along the way

Brain-Based Coaching Mastery is an advanced educational program for working coaches.

Coaches of any level will benefit from the program. But the program is designed to turn good coaches into phenomenal coaches.

The program is deeply transformative. And we’re proud to say that the International Coaching Federation has recognized the depth of learning we provide.

When you complete the full program, you’ll earn 62 CCE (Continuing Coach Education) units. 

Brain-Based Coaching Mastery is an advanced educational program for certified or experienced coaches. It is not a coaching certification. Upon completion of the program, participants will receive Continuing Coach Education (CCE) units from the International Coaching Federation.

How it works

Part 1 of Brain-Based Coaching Mastery begins on January 8, 2025.

Part 2 of the program will begin in the weeks following Part 1 – though you may choose to defer to a later session.

Throughout the Brain-Based Coaching Mastery program, you’ll participate in a co-learning community that will help you sharpen your skills, advance your expertise, and elevate your coaching practice.

And when you complete both parts of the program, you’ll earn an Advanced Certificate in Brain-Based Coaching.

Need help ordering or have questions?

Please contact me at irena@neuroscienceschool.com

Frequently Asked Questions

I have quite a lot of coaching experience. Will this program be too basic for me?

No! This program was made for you. Most of our registrants are already very experienced and skilled coaches. This program is designed to elevate and transform your coaching practice, regardless of your current level of expertise.

In Part 1, we’ll explore the latest, cutting-edge neuroscience research, with special attention to what findings are reliable and how you might apply them in your practice. You’ll also learn key neuroscience principles and work in a vibrant co-learning to begin integrating neuroscience tools into your practice.

Part 2 is where the magic happens. We use every adult learning and coaching tool in the book to help you apply, practice, and integrate brain-based coaching into your practice. You’ll get additional neuroscience insight from me, plus lots of coaching feedback and guidance from Caroline.

Neuroscience can be a coaching superpower, and we’ll give you all the tools and support you need to transform your coaching practice.

I don’t have a science background. Will this course be too advanced for me?

Definitely not! One of my special skills is breaking scientific concepts down to the basics. 

This course is designed just for coaches – so we’ll cover only the most relevant information that you need to know. Plus, we’ll explore the real-world takeaways from the latest neuroscience, so you can apply what you learn to your own practice. 

That said, this is not a coaching certification, so we expect that you’re already a working coach. While you’ll get a lot out of Part 1 regardless of your experience level, Part 2 involves integrating and applying brain-based coaching in your own practice. You’ll get much more from this part of the program if you’re already comfortable with basic coaching technique and have plenty of clients to practice with.

How many CCE (Continuing Coach Education) units will I get?

The full Brain-Based Coaching Mastery program is worth 62 CCE units.

You’ll receive 24 on completion of Part 1 and 38 on completion of Part 2.

You’ll also receive an Advanced Certificate in Brain-Based Coaching when you finish both halves of the program.

Do I have to take both parts of the program back-to-back?

Nope! If you’re not ready for Part 2, you’re welcome to defer to a later session.

Can I register for just one part of the program?

Yes and no.

You may register for only Part 1 – Applied Neuroscience – as a standalone experience.

Part 2 – Advanced Coaching Flow – is only open to serious coaches who have successfully completed the Applied Neuroscience program. You’re welcome to register for Part 2 as a standalone program, but you must satisfy the graduation requirements for the Applied Neuroscience first.

What if I join but decide the program isn’t for me?

You can participate in Modules 1, 2 and 3 of the Applied Neuroscience program absolutely risk-free. If you’re not fully satisfied with the program at that point, just contact me before module 4 is released, and I’ll refund every penny you paid.

Is this the same as the Certificate Program in Applied Neuroscience?

Yes! Part 1: Applied Neuroscience is exactly the same program as the Certificate Program in Applied Neuroscience, just with a new name. The curriculum, content, and delivery remain unchanged, ensuring the same high-quality experience and results for participants.

Become the exceptional coach you're meant to be

As a coach, your clients trust you to guide them through their most difficult, most significant, and most intimate challenges.

You owe them your absolute best.

And I truly believe that you can’t be your best self as a coach unless you know and understand the science of making long-term changes in our mindsets, behaviours, and emotional responses.

Brain-Based Coaching Mastery gives you the knowledge, insight, and practical application you need to make coaching with neuroscience the backbone of your practice.

Regardless of your current skill level, this program will transform your coaching practice. And you’ll be amazed at the results you can get for your clients.

I hope you’ll join me inside.