Why Visualization Doesn’t Work to Make Your Dreams a Reality

A well-known person in the professional development and neuroscience field recently wrote a blog post on using visualization to make your dreams a reality. In the post he said that when he was at university, his coach would have him visualize making free-throws or lay-ups. If you visualize "what it feels like, smells like, and looks like" to achieve your goal, he tells you that "your behaviours will start to be aligned with your goal." 

Key Takeaway


Visualizing having successfully achieved our goal is just fantasy. It can backfire and can actually keep us from success. Instead, break down your goals into manageable steps, visualize these steps, and just start.

There are simple lifestyle changes that we can make to reduce our risk of dementia and disability in later life. These include managing blood pressure controlling cholesterol, keeping blood sugar normal, getting physically active, eating a healthy diet, losing extra weight, quitting smoking, maintaining social relationships, and managing depression and hearing loss.

Sounds like magic? It is magical thinking. But this is the advice that many in the $10 billion dollar personal development industry give to vulnerable people and it doesn't work for most of us. The people that it does work for are those who don't lack motivation to begin with. But for the rest us who struggle with motivation, it can actually keep us from achieving our goals. And when visualization doesn't work, we blame ourselves which saps our motivation even further.

Here's why:

  • He applied his coach's advice incorrectly. His coach had asked him to visualize the free-throws or lay-ups, which are important steps in winning a basketball game. His coach didn't ask him to visualize standing on the podium and receiving a gold medal. Yet, that's exactly what he's telling people to do when visualizing success: To stand on the podium of success!
  • To your brain, visualizing success is as real as actually achieving success and it reduces your energy to continue working toward your goal. That's because your brain believes that you've already achieved your goal. Studies have measured this drop in energy using systolic blood pressure. Visualizing success, then, can actually have the opposite effect to what you're looking for!
  • Visualizing a successful outcome encourages us to think in all-or-nothing terms. This is exactly the opposite of what we should be doing. Thinking about goals in their entirety can inspire fear and overwhelm that can halt our progress.

In sum, visualizing having successfully achieved a goal is just fantasy. But we continue to believe in the fantasy because we want to believe that there's an easy fix to our problems. We just need to find it. And the personal development industry obliges and makes billions selling us the fantasy.

Here's what works instead. And of course it's less sexy; the truth often is:

  • Break down your goals into manageable steps, small enough that you can succeed on each step. You can read more about this strategy in this blog post.
  • Instead of visualizing successfully achieving your goal, visualize the steps you need to take to reach your goal. You can read more about this strategy in an earlier blog post
  • Just start. Mindset is built through action. Here's an interview where I address this point.
References:

Amabile, T., & Kramer, S. (2011). The progress principle: Using small wins to ignite joy, engagement, and creativity at work. Boston, Mass: HBR.

Kappes, H., & Oettingen, G. (2011). Positive fantasies about idealized futures sap energy. Journal of Experimental Social Psychology, 47, 719–729.

Taylor, S., Pham, L., Rivkin, I., & Armor, D. (1998). Harnessing the imagination: Mental simulation, self-regulation, and coping. American Psychologist, 53, 429–439.

Photo by Markus Spiske on Unsplash

Related posts:

  • […] We’ve all heard clichés such as Think positive!, Avoid negative thoughts!, Visualize your goal!. The problem with these mantras is that they are oversimplifications. Their only objective is to generate interminable motivation, which is not nearly enough to achieve a goal or build a new habit. Research shows that positive thinking does not always work, negative thinking is necessary for success, and goal visualization can easily backfire. […]

  • Well, visualisation, to me, is very important. Because it shifts the energy with which we approach a goal. It removes the self-made barriers that we may have applied. Once we fling open those barriers, a lot more opens up. Having said that, Visualisation alone cannot do the trick. Defining immediate term and long term action items is the logical follow up to the Visualisation. And these are concrete actions that i am talking about, not la la land steps 🙂

    • Good on you Vandana. If visualizing works for you, then continue doing it. But, the most important thing is to define concrete action items and then take those actions. That is what will bring you to your goal.

  • This sounds very wrong. You have to have an idea what you’re aiming towards. Do you know how many athletes use this technique? If you can’t imagine a positive future why would you bother with all the other more practical aspects of working towards it.

    • Thank you for taking the time to leave a comment Lucy. I agree that you do need a clear idea of your goal, but it doesn’t always require visualization. You can visualize your final goal if you like, but what’s more important is to visualize the steps you need to take to get to your goal. Athletes do use visualization successfully, but they visualize themselves running the race, or hitting that winning shot, and can often even feel their muscle twinges as they visualize. And the research is pretty clear: When you visualize yourself standing on the podium of success, without visualizing the steps you need to take to get there, your brain believes you have already achieved your goal. And that results in a loss of energy to work on the goal.

  • I think Dr O’Brien is confusing disciplined, organised and focused visualisation techniques with casual daydreaming which doesn’t work. A common mistake.

    • Most people visualize themselves just having already earned the $1M, for example. And this was exactly what the person in the professional development and neuroscience field I referred to suggested. I agree, that this type of visualization, which is undisciplined, unorganized, and unfocused, is fantasy. What does work well is visualizing the steps we need to take to get to our goal. This kind of visualization is disciplined, organized, and focused, and supported by research. I’ve posted some relevant research studies in the references.

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