November 2017 - The Neuroscience School

Archive Monthly Archives: November 2017

Insight: Creative Problem Solving

Insight: Creative Problem Solving

​In the business world, there is more and more pressure for creative problem solving for developing new products, streamlining delivery systems, optimizing managerial structure, and dealing with personnel and clients. Constant innovation is the game. But what do we do when we’re faced with a problem ​that we don’t know how to solve? In fact, what we know may actually get in the way of a new solution: Our brain’s electrical activity may inhibit other circuits, and other ideas. We tend to think of creativity in terms of art and music. We recognize that artists and musicians are creative people, but what about the rest of us? Does that mean we’re not at all creative or that creativity is not useful in our lives?

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